**Role & responsibilities**
As Marketing Data Scientist, you will be responsible for:
Data Management & QA Skilled in SQL and Python/R to extract, clean, and validate large, complex marketing and external datasets
Statistical Modeling Proficient in Bayesian MMM and econometric methods; addresses lag effects, seasonality, and multicollinearity
Insight Generation – Translates MMM outputs into ROI by channel, saturation curves, and budget scenarios to inform investment decisions
Business Communication – Develops executive-ready presentations and partners with leaders to align on insights and recommendations
Technical Tools – Expertise in SQL, Python, R, Google Meridian, and visualization platforms to automate analyses and deliver model refinements
**Required Skills:**
- (Required) Skilled in SQL and Python/R to extract, clean, and validate large, complex marketing and external datasets (
- (Required) Proficient in Bayesian MMM and econometric methods; addresses lag effects, seasonality, and multicollinearity
- (Required) Translates MMM outputs into ROI by channel, saturation curves, and budget scenarios to inform investment decisions
- (Required) Develops executive-ready presentations and partners with leaders to align on insights and recommendations
- (Required) Excellent English communication skills (Spoken/Written)
Note: This is a third party job (Aggregated by careeruplift.ai). Shortlisting and Final hiring decision & process is handled by the company.